Joseph Reeves

Candidate Number - 2191

Centre Number - 16607

PRODUCT - Music Video

Music Video - Final Draft

This is the final draft of my music video. There have been many changes to it, including adding a male protagonist to enhance the gender binary opposition of male and female. This backed up Levi-Strauss' theory of binary opposition. The sense of good vs bad is enhanced with the female being portrayed as the good character as, according to the lyrics, "He left drinking with the boys in convoy". This proves that he is morally wrong as he leaves the female alone because she doesn't want to do what he does.

PRODUCT - Magazine Advert

Final Magazine Advert

This is my final promotional magazine advert for 'The Habits' new album 'Tainted Eternity'. 

Final Product

The above image is a screenshot of the promotional magazine advert. I wanted to keep it simple and minimalistic to add a sense of mystery to who the band is and what they look like. The band name and album title are exactly the same font and layout as that from my digipak because I wanted there to be a sense of branding. I also used the same font for the rest of the information written on the advert so that viewers would recognise that they are part of the same band. 

I followed many codes and conventions for my magazine advert because I wanted it to be simple so that people would know when the album is released and on what platforms it is going to be previewed on. I also followed conventions as I added a website for the band and the record label that they are signed to. I wanted to include what single is going to be on the album because audience's may not know the band by name but they may recognise the single.

I chose the image I did for the main photo because it is the same visualiser as that used in both my music video and the digipak. This gave a sense of branding so that the audience may recognise this psychadelic effect and associate it with 'The Habits'.