Thursday, 5 January 2017

GENERIC RESEARCH - Magazine Advert Analysis

Magazine Advert Analysis

The presentation is an analysis for Kasabian's self-titled debut album and The Wombats second album "Modern Glitch".
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GENERIC RESEARCH - Music Video Analysis

Goodwin Analysis - Wax Colour - Dreamz

Wednesday, 4 January 2017

PRODUCTION- Music Video Progress

Music Video - Log

These are screenshots of my progress so far. I have added the shots of the male subject singing with the visualiser effect behind it to follow brand identity. This adds to the narrative as it makes the idea of 'teenage love' because it is two teenagers talking about what the other did. I added the male when the lyrics are 'She Said' because it makes it look as though the male is telling the audience what the girl did say.

Male with Green screen effect

Close up of drums with green screen on snare drum
The shot that can be seen in the above screenshot is a close up shot of the snare drums as I had not got any shots of the drummer and so I decided to add this. I added the green screen effect because it fits with the theme and the shot seemed fairly boring without this effect.

Tuesday, 3 January 2017

AUDIENCE RESEARCH - Second Draft Feedback

Audience Feedback 

I addressed the focus group and asked for their feedback on my second draft and this is what they had to say:
Anna - I like how the female subject is the main focus of the video as she is pretty and appeals to both male and female audiences. I also like the way she is not being subjected by having a lot of skin on show. However, there is still a lack of narrative which I would like to see. I want to know who the girl is talking to when she says "I kinda wanna go out dancing". 

Josh - I like the pace of the editing compared to the first draft. It seems to be a lot tighter and, like Goodwin suggests, the visuals fit the beat. Again the narrative is still lacking and I think to make this more conventional there needs to be some form of narrative.

Lauren - I really like the iTunes visualiser and how it crops up regularly, however, it may be a little overused and the cutaways have not been used enough. 

Charlton - I think you need less of the band and more cutaways because although the band looks good it just loses the audience's interest and I think that to keep their attention you need to keep changing the shots so have more cutaways and more story line.

Monday, 2 January 2017

PRODUCTION - Second Draft

Second Draft

This is the second draft for my music video. I have refined it and made it much tighter in terms of editing. I have added cutaways of a male subject to make the narrative more obvious and stand out more. This was done using a camera and shooting the subject from a straight on angle. This is the same as the close up of my female subject. There is also more use of the green screen to follow the brand identity and house style.