Saturday, 17 December 2016

GENERIC RESEARCH - Digipak for James' Album

Digipak Research

James are an indie 80s rock band from Manchester. They released a 'Best of' album because they have  many popular hits and so put them onto one CD to appeal to their audience. The digipak does not include photographs of the band themselves on the front, back or inside covers much like the digipak I created. This is because they care more about the music they produce rather than their own image, however, they included a pullout of photographs of the band as their fans still like to see photos of the band. This album was my inspiration as it was more about creating a unique sense of branding rather than the 'Star Theory' that Richard Dyer created. 

Front Cover
Pullout


Pullout

Pullout

Pullout
The pullout in this album digipak has photos of the band including close ups and performance shots. This adds variety to the digipak as it shows the band off in different ways. The front cover is unique with their famous logo being stamped in different colours. It appears throughout the pullout as the logo is on different pages.

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